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Eau Claire Brand Identity & Logo Design

Your logo tells what you do and is a filter for decision-making. It's your calling card— the very heart of your identity. Here are just a few of the most recent logos we've designed:

Designing Your Logo

In just a split-second, your logo should communicate your company's personality. Your logo is critical to building trust, aiding in recognition, and increasing your brand's value. A prospect should be impressed by your logo and be able to easily figure out what your company does. Your logo is the cornerstone of your identity, and it can be your greatest asset or an ongoing liability. If your logo isn't working for you, now is as good a time as any to take the bull by the horns and revitalize.

The Logo Design Process
First, we listen. We have an open, honest discussion about your brand and your needs.
Second, we learn. We define your target audience and research your competition.
We establish your key messages to promote what is exceptional about you.
We explore symbols, colors, and typography.
You are presented with a variety of options.

Move your brand forward. Promote what is rare and exceptional about you, and tell your story in a way that's captivating, relevant, true, and dazzling. You'll get results. Request a quote.»

Developing Your Brand Identity

Your brand identity is more than just your logo. It's the look, feel, tone, and personality of your brand. It's a well-thought-out framework of messages that distinguish you, presented with a consistent tone of voice, style of imagery, color palette, and typeface. We build and rejuvenate brands. We combine these elements into a memorable visual and apply that visual to all your marketing.

Slogans and Taglines

Slogans help consumers remember your brand. A good slogan is unique to your business. Often a slogan will use mnemonic devices or flow into the company name to make it easier to remember. An effective slogan will convey a feeling, paint a picture, and give you something you desire such as:

Visa... everywhere you want to be.
Nothing runs like a Deere.
Do you... Yahoo?
GE... we bring good things to light.

If you can take your slogan and apply it to any business, your slogan needs to be rethought.

Stationery Design

Stationery is more than just your letterhead. Your logo, tagline, typefaces, color, and style should be consistent on everything your customers see including:

Business Cards
Envelopes
Fax Cover Sheets
PowerPoints
Email Signatures
Invoices
Applications
White Papers

Letterhead
Mailing Labels
Press Releases
MS Word Templates
Contracts
Estimates
Forms
Product Spec Sheets

Across All Channels

If you're smarter than the average bear, then you know that a brand reaches its audience through many channels, and that consistency of expression plays a major role in ensuring its effectiveness. From brochures and websites, to stationery and signage, our graphic designs help ensure synergy in your communications so your brand has one face, one voice, and one personality.

Just a few examples of what good marketing, backed with award-winning graphic design, can do for you: