89% think email is a good way to get information about products and services of interest to them.

84% of "occasional" online buyers, those who made an online purchase once or less in the past six months, say they usually use the internet for research and then go buy offline.

 

65% of small, niche firms make a profit or cover the costs of their websites and the smallest firms with fewer than 10 employees benefit the most from being online.

 
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Why should your company invest in a website?

Profit Exceeds Cost

65% of small, niche firms make a profit or cover the costs of their websites and the smallest firms with fewer than 10 employees benefit the most from being online.

E-Biz.com: Strategies for Small Business Success," released by the Office of Advocacy of the US Small Business Administration (SBA), December 2002.

Increased Sales Volume

After launching a website, 41% of small businesses report an increase in their sales volume, and more than half (55%) with a website say their sites have generated a profit or paid for themselves.

SmallBusinessComputing.com, "Internet Future Bright for Small Businesses," January 14, 2003

The Competition Has One

According to results from Independent Data Corporation, ecommerce presents the most significant growth opportunity for a wide range of US small businesses. The number of companies selling goods and services online will grow from 850,000 at the end of 1999 to 2.9 million in 2003.

1999 US Small Business Survey

More Consumers Are Online

More than 40 million US households will shop online by 2003, producing $108 billion in revenues.

Forrester Research

What if my product is not sold online?

Even if your product or service cannot be sold online, you should have an informational website. Why? Consumers expect it because it provides credibility and allows them to obtain information about your services without the pressure of a salesman.

Online information influence user purchases

86% of US adults who are online have either clicked on e-ads or gathered product information online and then made an offline purchase based on the web ads or data.

2001 Study from Cyber Dialogue

Buyers shown to research online, buy offline

The NPD Group, Inc. reports that 84% of "occasional" online buyers, those who made an online purchase once or less in the past six months, say they usually use the internet for research and then go buy offline.

Market Effectively Via Email

According to a US survey of 1,000 Internet users by FloNetwork and NFO Interactive, 89% think email is a good way to get information about products and services of interest to them, and 81% believe email is a good way to communicate with sellers.