The copy on your website is very important in achieving better search engine listings. Actually, it is very close to being as important as your title tag so make sure you keep reading!

Did you know that just like a visitor to your site would read the text on your page to figure out what you have to offer, the search engines do too? And what do you think the search engines are looking for when they 'read' your page copy? Keyword phrases, of course!

Page text tips:

1. For best results, we recommend each page has at least 200 words of copy on it. There is some cases where this much text can be difficult to put on a page, but the search engines really like it so you should do your best to increase the amount of copy where you can.
   
2. This text should include your most important keyword phrases, but should remain logical and readable.
   
3. Add additional copy filled pages to your site. For example, how-to articles, tips, or tutorials. These types of content pages not only help you in the search engines, but many other sites will link to them too. This will increase your link popularity, another major factor search engines use to determine your ranking.
   
4. Don't ignore this tip! Seriously, optimizing your page copy is one of the most important things you could possibly do to improve your listings in the search engines. So, make sure you have plenty of it, even if you need to redesign your site to work it in!